At first, we made a list of all technical issues with the website like navigation, menu, user experience, 404 pages, sitemap, and site structure. We forwarded it to our team of developers and SEO experts. They modified the site and turned it into a search engine compatible site. Then we put focus on improving the content quality. Afterward, our team conducted a competitors’ analysis and performed keyword research. Then we started our on-page and off-page SEO work.