{"id":23,"count":1,"description":"Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.","link":"https:\/\/www.dignitysoft.com\/blog\/category\/digital-marketing\/pay-per-click\/","name":"Pay Per Click","slug":"pay-per-click","taxonomy":"category","parent":11,"meta":[],"_links":{"self":[{"href":"https:\/\/www.dignitysoft.com\/blog\/wp-json\/wp\/v2\/categories\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dignitysoft.com\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.dignitysoft.com\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/www.dignitysoft.com\/blog\/wp-json\/wp\/v2\/categories\/11"}],"wp:post_type":[{"href":"https:\/\/www.dignitysoft.com\/blog\/wp-json\/wp\/v2\/posts?categories=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}